Social media platforms such as Facebook, Twitter, and Instagram are the new places for advertising products and conducting business. The following are top social media tools for 2018 designed to enhance certain features of these social platforms and help marketers advertise their brands more effectively, making social media marketing a more worthwhile and profitable experience.

MavSocial

MavSocial allows you to manage, schedule, and publish content on up to 50 different social media networks, including Facebook, Twitter, LinkedIn, YouTube, Instagram, Tumblr and more. This management tool focuses on graphics and videos for various social media platforms. With MavSocial, you can create and schedule content across multiple networks with a campaign calendar; create cyclical campaigns that automatically re-post your high-performing content; browse millions of high-quality images that are completely free; find graphical data in your Reporting Dashboard for engagement statistics, detailed follower insights, top-performing posts, and peak times; export graphical reports via PDF or download data in CSV format; and most importantly, keep up with audience interactions without logging into multiple accounts or applications. The Social Inbox pulls in each and every message and notification from all linked social profiles so you can like, reply or retweet from only one platform.

Animoto

One of the most powerful ways to communicate is through a video. Making videos should not be limited to only those with technical know-how and expensive production equipment. With Animoto, you can turn your photos and video clips into video slideshows, quickly and easily. Animoto is a cloud-based video creation service that allows business owners to produce cost-effective, fun, and effortless exceptional videos. Animoto allows you to add your photos and video clips to make a video in just a few easy steps. You can choose from a wide variety of video style options and pick a song from the jam-packed music library, all pre-licensed for use. You can also create videos using the web, mobile, or tablet, which means you can post and share your videos whenever wherever.

 SocialDrift

SocialDrift is the leading Instagram automation platform and is considered an Instagram marketer’s best friend. It automates Instagram interactions, which help to organically increase follower count. Using smart filters, you can target users by hashtags, usernames, locations and more. You can also customize the settings to match your strategy. All you have to do is to enable the activities that you want your account to perform and SocialDrift will automatically execute them for you. With this automated targeted marketing, it is easier to get real followers, likes and comments.

Oktopost

Oktopost is a social media management platform designed to publish social messages, engage with social sales and support employee social advocacy. It allows you to easily manage, measure and amplifies all of your social media marketing. With Oktopost, you can schedule content distribution in advance to multiple social profiles; manage all social marketing activities, and measure the results for clicks, conversions, and engagement for every post, message, and source; discover and share content to increase engagement; and be on top of social conversations with complete listening suite. Oktopost is an invaluable resource for businesses trying to increase their social media performance.

WordSwag

WordSwag is a graphic designer in your pocket. With WordSwag, you can create beautiful custom text layouts in minutes. This app boasts just one feature – adding customized text to photos. WordSwag allows customization of color and font and has resulted in thousands of fascinating images.

In conclusion, these top social media tools for 2018 allows you to efficiently create high-quality content for your business and manage the various social media platforms through significant features aimed at helping your business grow.