Search Engine Optimization, known as SEO, is the process of affecting the online visibility of a website or a web page in a web search engine’s organic results. It is the key tool for the website owners to generate more traffic to the website. Optimization of a website is crucial to get traffic and maintain ranking. The main goal of the search engine optimization is to get more traffic from diverse sources and to get returning visitors. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.

In addition to making content available to search engines, SEO also helps boost rankings so that content will be placed where searchers will more readily find it which will ultimately affect the revenue for the e-commerce site. SEO tools can be used to make SEO tasks easier, faster and simpler.

Here are the Top SEO Tools for 2017

Google Analytics

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. It is now the most widely used web analytics service on the Internet. Users can review online campaigns by tracking landing page quality and conversions. Google Analytics’ approach is to show high-level, dashboard-type data for the casual user, and more in-depth data further into the report set. Google Analytics analysis can identify poorly performing pages with techniques such as funnel visualization, where visitors came from.

MozBar

The MozBar is a free browser extension that provides on-page access to Moz’s link metrics and site analysis tools. The Moz Toolbar (or MozBar) is a simple way to view on page SEO elements & link data for any page on the web. It is available as a free download for Firefox and Chrome users. The MozBar automatically displays the Page Authority (PA), Domain Authority (DA) and MozRank (mR), of every page you visit. The MozBar is also an easy access platform to the other tools that Moz provide such as Open Site Explorer (OSE), keyword tools and Rank Tracker

Google Webmaster Tools

Google Webmaster Tools (GWT) is the primary mechanism for Google to communicate with webmasters. It helps users to identify issues with the site. GWT is a free toolset provided by Google that helps you first understand what’s going on with your website. The dashboard gives a rough overview of everything from what keywords are ranking to how much traffic you are getting. In addition to that, you’ll see if the Google bot is experiencing any crawl errors when going to your website, the number of sites linking to yours, and how many pages Google has indexed.

Google Keyword Planner

The Keyword Planner is a part of the Google Adwords advertising platform. It allows users to research and analyze lists of keywords for use in pay-per-click campaigns. This SEO tool is a useful resource for building strong keyword lists and helping to get your PPC campaign off to a running start. It supports various workflows for building ad groups and campaigns either starting from scratch, or based on your existing lists, and provides more cohesive user experience by integrating the keyword selection, grouping, analysis and filtering aspects of the keyword selection workflow.

By using the AdWords Keyword Tool, you can search for keyword and ad group ideas, see how a list of keywords might perform, and even combine keyword lists to create new ones. It can also help you choose competitive bids and budgets to use in your campaigns. The keyword planner is designed as a paid search tool but its data is nonetheless extremely useful for SEO

SEOWorkers Analysis Tool

The SEOWorkers Analysis Tool allows a user to plug in a website URL and generate a report. This SEO tool also allows you to perform a basic analysis of the page in your browser with just a single click. As one of the best SEO tools, SEOWorkers provides a lot of information, and some of it is different from other SEO and reporting tools.

Woorank

WooRank is a brand new service designed to let website publishers and marketers evaluate the SEO-friendliness and other aspects of their Web sites on the fly, free of charge. The WooRank is an SEO tool evaluates Web sites based on 50 criteria in an automated fashion, free of charge, and provides helpful SEO and other tips.