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We built stunning websites that are SEO optimised and built to turn visitors into customers, creating an effective small business website and getting sales and new customer leads through websites. We help small businesses to have online presence.
Your website is the first impression many of your potential customers will have of your business so it is important that it represents you well and showcases what your company does and what it can do for your clients quickly and simply.
The next trick of an effective website is to get valuable targeted traffic to the site. We do this through SEO optimization and specialise in it as a SEO company in Cape Town.
Through a focus of speed and reach,we design websites for small businesses which turn web surfers to leads and paying customers.
We put time and creativity into each site and help define the site’s SEO objective. Our website solutions are customised according to your business.
Affordable mobile responsive website design and a reliable, personalised service.
With the advent of modern technology, comes the flourishing of online business. The internet has provided entrepreneurs another venue for conducting business. It enables them to establish an online business. There are many businesses which operate in a wholly digital environment wherein entrepreneurs and employees can do their work almost anywhere and results to lower overhead costs. Online businesses allow you to reach a much greater audience, unlike in traditional business where you are limited only to a certain business location. This trend is likely to continue in the coming years. So, if you want to have your own online business, you better start today. The most important factor to consider is the kind of business you should build. Deciding on what business to start is crucial and requires thorough research, planning, and preparation. Here are some of the most profitable online business ideas:
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. It is essentially a referral program wherein businesses pay affiliate marketers commissions based on sales, clicks or leads sent to them by affiliates. Successful affiliate marketers either use a funnel system or a blog or both to promote their affiliate products. An email list can also be used. Affiliate marketing is one of the most profitable online business ideas but it requires a plan and consistent management. It is an ideal online business because you can sell products or services without having to create or deliver them. And because affiliates often use regular advertising methods, affiliate marketing overlaps with other Internet marketing methods to some degree. You can sign up for Amazon’s Associate’s program for free to get started.
Another profitable online business idea is E-commerce. E-commerce is the activity of buying or selling of products and services online or over the internet. With the fast development of technology, selling goods and services online is less difficult. People spend a lot of money on online shopping. If you have your own product, you can establish your own online store or you can become a seller on Amazon or eBay or any other e-commerce websites. E-commerce has become an important tool for small and large businesses worldwide, not only to sell to customers but also to engage them. It allows customers to overcome geographical barriers and allows them to purchase products anytime and from anywhere. It brings convenience for customers as they do not have to leave home and only need to browse website online, especially for buying the products which are not sold in nearby shops. Also, remember that many customers prefer online markets if the products can be delivered quickly at a relatively low price
Web design encompasses many different skills and disciplines in the production and maintenance of websites. It is a similar process of creation, with the intention of presenting the content on electronic web pages, which the end-users can access through the internet with the help of a web browser. With almost every small business going online and more and more people switching to blogging, web designing would be in demand at least for the next few years. If you know HTML and have a good eye for design, you can launch a service to create attractive, easy-to-use websites for small businesses.
Mobile App Development is the term used to denote the act or process by which a mobile app is developed for mobile devices. These mobile applications are getting more popular because the people are willing to pay good money for ways to manage their lives from their smartphones. If you happen to know coding and you have a great idea which the mobile users might be interested in, you can run with it and create your app yourself.
This is not an exclusive list of the most profitable online business ideas. There are many other online businesses which could give you more profit. What is important is that when you build your business online, you have thought it through and you are willing to take every possible way to make your business a success.
Social media platforms such as Facebook, Twitter, and Instagram are the new places for advertising products and conducting business. The following are top social media tools for 2018 designed to enhance certain features of these social platforms and help marketers advertise their brands more effectively, making social media marketing a more worthwhile and profitable experience.
MavSocial allows you to manage, schedule, and publish content on up to 50 different social media networks, including Facebook, Twitter, LinkedIn, YouTube, Instagram, Tumblr and more. This management tool focuses on graphics and videos for various social media platforms. With MavSocial, you can create and schedule content across multiple networks with a campaign calendar; create cyclical campaigns that automatically re-post your high-performing content; browse millions of high-quality images that are completely free; find graphical data in your Reporting Dashboard for engagement statistics, detailed follower insights, top-performing posts, and peak times; export graphical reports via PDF or download data in CSV format; and most importantly, keep up with audience interactions without logging into multiple accounts or applications. The Social Inbox pulls in each and every message and notification from all linked social profiles so you can like, reply or retweet from only one platform.
One of the most powerful ways to communicate is through a video. Making videos should not be limited to only those with technical know-how and expensive production equipment. With Animoto, you can turn your photos and video clips into video slideshows, quickly and easily. Animoto is a cloud-based video creation service that allows business owners to produce cost-effective, fun, and effortless exceptional videos. Animoto allows you to add your photos and video clips to make a video in just a few easy steps. You can choose from a wide variety of video style options and pick a song from the jam-packed music library, all pre-licensed for use. You can also create videos using the web, mobile, or tablet, which means you can post and share your videos whenever wherever.
SocialDrift is the leading Instagram automation platform and is considered an Instagram marketer’s best friend. It automates Instagram interactions, which help to organically increase follower count. Using smart filters, you can target users by hashtags, usernames, locations and more. You can also customize the settings to match your strategy. All you have to do is to enable the activities that you want your account to perform and SocialDrift will automatically execute them for you. With this automated targeted marketing, it is easier to get real followers, likes and comments.
Oktopost is a social media management platform designed to publish social messages, engage with social sales and support employee social advocacy. It allows you to easily manage, measure and amplifies all of your social media marketing. With Oktopost, you can schedule content distribution in advance to multiple social profiles; manage all social marketing activities, and measure the results for clicks, conversions, and engagement for every post, message, and source; discover and share content to increase engagement; and be on top of social conversations with complete listening suite. Oktopost is an invaluable resource for businesses trying to increase their social media performance.
WordSwag is a graphic designer in your pocket. With WordSwag, you can create beautiful custom text layouts in minutes. This app boasts just one feature – adding customized text to photos. WordSwag allows customization of color and font and has resulted in thousands of fascinating images.
In conclusion, these top social media tools for 2018 allows you to efficiently create high-quality content for your business and manage the various social media platforms through significant features aimed at helping your business grow.
Search Engine Optimization, known as SEO, is the process of affecting the online visibility of a website or a web page in a web search engine’s organic results. It is the key tool for the website owners to generate more traffic to the website. Optimization of a website is crucial to get traffic and maintain ranking. The main goal of the search engine optimization is to get more traffic from diverse sources and to get returning visitors. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.
In addition to making content available to search engines, SEO also helps boost rankings so that content will be placed where searchers will more readily find it which will ultimately affect the revenue for the e-commerce site. SEO tools can be used to make SEO tasks easier, faster and simpler.
Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. It is now the most widely used web analytics service on the Internet. Users can review online campaigns by tracking landing page quality and conversions. Google Analytics’ approach is to show high-level, dashboard-type data for the casual user, and more in-depth data further into the report set. Google Analytics analysis can identify poorly performing pages with techniques such as funnel visualization, where visitors came from.
The MozBar is a free browser extension that provides on-page access to Moz’s link metrics and site analysis tools. The Moz Toolbar (or MozBar) is a simple way to view on page SEO elements & link data for any page on the web. It is available as a free download for Firefox and Chrome users. The MozBar automatically displays the Page Authority (PA), Domain Authority (DA) and MozRank (mR), of every page you visit. The MozBar is also an easy access platform to the other tools that Moz provide such as Open Site Explorer (OSE), keyword tools and Rank Tracker
Google Webmaster Tools (GWT) is the primary mechanism for Google to communicate with webmasters. It helps users to identify issues with the site. GWT is a free toolset provided by Google that helps you first understand what’s going on with your website. The dashboard gives a rough overview of everything from what keywords are ranking to how much traffic you are getting. In addition to that, you’ll see if the Google bot is experiencing any crawl errors when going to your website, the number of sites linking to yours, and how many pages Google has indexed.
The Keyword Planner is a part of the Google Adwords advertising platform. It allows users to research and analyze lists of keywords for use in pay-per-click campaigns. This SEO tool is a useful resource for building strong keyword lists and helping to get your PPC campaign off to a running start. It supports various workflows for building ad groups and campaigns either starting from scratch, or based on your existing lists, and provides more cohesive user experience by integrating the keyword selection, grouping, analysis and filtering aspects of the keyword selection workflow.
By using the AdWords Keyword Tool, you can search for keyword and ad group ideas, see how a list of keywords might perform, and even combine keyword lists to create new ones. It can also help you choose competitive bids and budgets to use in your campaigns. The keyword planner is designed as a paid search tool but its data is nonetheless extremely useful for SEO
The SEOWorkers Analysis Tool allows a user to plug in a website URL and generate a report. This SEO tool also allows you to perform a basic analysis of the page in your browser with just a single click. As one of the best SEO tools, SEOWorkers provides a lot of information, and some of it is different from other SEO and reporting tools.
WooRank is a brand new service designed to let website publishers and marketers evaluate the SEO-friendliness and other aspects of their Web sites on the fly, free of charge. The WooRank is an SEO tool evaluates Web sites based on 50 criteria in an automated fashion, free of charge, and provides helpful SEO and other tips.
If you run a business that has a physical location, you need to focus on local SEO. Local SEO will ensure that your business ranks for local searches and for the local results that Google provides to users. There are many tips that you need to know about with local SEO.
When you look at local SEO tips, you will find that much of it deals with citations. While this is important, you also need to look at the content on your website. Content is vital to general SEO and should not be ignored with local SEO. The difference in your content for local SEO is that it should be more locally focused.
The best way to create locally focused content is to have a blog associated with your website. You can then write content about your business, town and niche. You can tell potential customers about the values of your community and how your business aligns with these values. You need to tell your audience why you started your business and how you service the location.
While content is important, you should never forget about citations. Citations are vital to local SEO as they allow the search engines to validate your business and ensure that you are who you claim you are. Citations are found across the internet, but most business will focus on their website, local online directories and Google My Business.
When you create your citations, you need to ensure that all of your information is consistent. Your physical address needs to be the same on your website as it is on your Google My Business account. You also need to ensure that all local directories have the correct address.
It is important that you not only focus on Google My Business and local online directories like Yelp. You should also look at map services and claim your location on the map. This is particularly important with Google because your business will appear on map searches which are something that more and more mobile users are doing.
A lot of people assume that citations take the place of link building when it comes to local SEO. This is not true and you need to take the time to build links to your website. Local link building is recommended for businesses because they provide inbound links and will show that your business is part of the community.
There are a number of ways that you can build links locally. The first is to offer a link exchange for other local businesses in your niche. You need to ensure that they are not your direct competitors and you will need to be happy to have a link for their business on your website.
There are many tips that you need to know about when it comes to local SEO. You need to ensure that you have locally focused content and that your citations are consistent. Local link building will also need to be part of your SEO strategy.
When it comes to building a website, it is no secret that WordPress offers one of the best, if not the best content management systems. WordPress makes it extremely easy for a non-technical person to build a website, which means that you don’t have to rely on an expensive web developer to build your website for you. However, there are thousands of different themes available and choosing the right one can be quite challenging. After all, the theme of your website affects how it looks and runs which in turn, affects how visitors react to it.
First of all, you need to choose a theme that is fast and mobile responsive. A slow theme will negatively impact the load time of your site which can cause users to click the “back” button, leading to a loss in sales or leads. Also, slow websites are usually held back from ranking highly in Google and other search engines as it is a ranking factor.
Next, you need to make sure that your theme is suitable to your needs and is flexible. This means that your theme should match the type of website that you’re building. After all, you don’t want to use an educational theme that is meant universities for a website about entertainment.
Now, we will take a look at the top themes currently available. One of the best WordPress themes currently come from Thrive themes. This company offers some of the best conversion focused themes that are excellent for marketers. They are extremely fast, have tons of plugins, are feature rich, include landing pages and optin forms as well as various call to action buttons and coding. The designs are simple but high impact and have been proven to increase conversions. These themes are great to use if you have a product or are promoting affiliate products. Some specific themes include Pressive, Squared, Ignition, Focus Blog etc.
Next, another popular theme is Genesis by StudioPress. The Genesis framework is extremely powerful and can be used by both beginners and advanced web masters. It is an excellent theme for search engine optimization and will ensure that your website ranks highly in Google. The Genesis framework offers a lot of functionality such as custom header, background, menus etc. You can also easily add or remove columns and sidebars to ensure that your website looks exactly how you want it to. The theme customizer is live so that you can tweak colors, images, content and settings and see the effect in real time.
Lastly, the final WordPress theme that we will look which is absolutely free is “Sydney”. This theme is fantastic for business owners, freelancers and makes social media integration extremely easy. It is extremely professional looking which will undoubtedly help improve your presence online and attract high quality customers.
In closing, we have just looked at three of the best WordPress themes on the market and why you should get them. Once you choose the right theme, everything else will fall into place.
Setting up a website can be a great achievement, but the feelings of success start to wane when you are not getting visitors. If you want to increase the number of visitors to your website, you need to know some online traffic techniques. There are some techniques that are better than others and you need to know what they are and how to use them.
One of the best ways to quickly get traffic to your website is through paid online advertising. There are a number of different platforms that you can use for this including the search engines and social media. When you use this traffic method, you will be paying the advertising platform for each person who clicks on your advert and is taken to your website.
When using paid advertising, you need to consider the pros and cons of each platform. Some platforms are better suited for certain businesses while others are better at increasing your conversions as well as your traffic. You also need to have a clear strategy because paid advertising can become expensive if you do not plan your campaigns correctly.
Social media is a part of our lives and it should be part of your business. A great way to increase the traffic to your website is to have a good social media presence. Social media can be used to promote the content on your website, offer promotions and get in touch with your potential users.
It is recommended that you have a proactive social media strategy. This means that you should not wait for potential customers to contact you, you need to actively find people who would be interested in your products and engage with them. You also need to ensure that you quickly respond to any communication on social media because research has shown that customers are more likely to recommend a business if they have effective communication on social media.
SEO is one of the best online traffic techniques that you can use, but you need to be aware that the results could take months to materialize. SEO offers you organic traffic and helps you rank on the search engines. When looking at SEO, you need to pay attention to the different aspects as well as any changes to the search engine algorithms which could affect your website.
There are 3 factors that make up general SEO that you need to know about. These are the on-page, off-page and technical aspects of SEO. Each of these aspects will have different techniques that you can use to achieve the best results, but you need to be wary of techniques that offer instant results as they could harm your website in the long-run.
There are many online traffic techniques that you can use and the results will vary depending on your niche. It is recommended that you look at paid advertising as well as your social media presence. You should also look at SEO and the organic traffic it can provide.
With the advent of modern technology, comes the flourishing of online business. The internet has provided entrepreneurs another venue for conducting business. It enables them to establish an online business. There are many businesses which operate in a wholly digital environment wherein entrepreneurs and employees can do their work almost anywhere and results to lower overhead costs. Online businesses allow you to reach a much greater audience, unlike in traditional business where you are limited only to a certain business location. This trend is likely to continue in the coming years. So, if you want to have your own online business, you better start today. The most important factor to consider is the kind of business you should build. Deciding on what business to start is crucial and requires thorough research, planning, and preparation. Here are some of the most profitable online business ideas:
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. It is essentially a referral program wherein businesses pay affiliate marketers commissions based on sales, clicks or leads sent to them by affiliates. Successful affiliate marketers either use a funnel system or a blog or both to promote their affiliate products. An email list can also be used. Affiliate marketing is one of the most profitable online business ideas but it requires a plan and consistent management. It is an ideal online business because you can sell products or services without having to create or deliver them. And because affiliates often use regular advertising methods, affiliate marketing overlaps with other Internet marketing methods to some degree. You can sign up for Amazon’s Associate’s program for free to get started. Read More
Social media platforms such as Facebook, Twitter, and Instagram are the new places for advertising products and conducting business. The following are top social media tools for 2018 designed to enhance certain features of these social platforms and help marketers advertise their brands more effectively, making social media marketing a more worthwhile and profitable experience.
MavSocial allows you to manage, schedule, and publish content on up to 50 different social media networks, including Facebook, Twitter, LinkedIn, YouTube, Instagram, Tumblr and more. This management tool focuses on graphics and videos for various social media platforms. With MavSocial, you can create and schedule content across multiple networks with a campaign calendar; create cyclical campaigns that automatically re-post your high-performing content; browse millions of high-quality images that are completely free; find graphical data in your Reporting Dashboard for engagement statistics, detailed follower insights, top-performing posts, and peak times; export graphical reports via PDF or download data in CSV format; and most importantly, keep up with audience interactions without logging into multiple accounts or applications. The Social Inbox pulls in each and every message and notification from all linked social profiles so you can like, reply or retweet from only one platform. Read More
Search Engine Optimization, known as SEO, is the process of affecting the online visibility of a website or a web page in a web search engine’s organic results. It is the key tool for the website owners to generate more traffic to the website. Optimization of a website is crucial to get traffic and maintain ranking. The main goal of the search engine optimization is to get more traffic from diverse sources and to get returning visitors. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.
In addition to making content available to search engines, SEO also helps boost rankings so that content will be placed where searchers will more readily find it which will ultimately affect the revenue for the e-commerce site. SEO tools can be used to make SEO tasks easier, faster and simpler.
Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. It is now the most widely used web analytics service on the Internet. Users can review online campaigns by tracking landing page quality and conversions. Google Analytics’ approach is to show high-level, dashboard-type data for the casual user, and more in-depth data further into the report set. Google Analytics analysis can identify poorly performing pages with techniques such as funnel visualization, where visitors came from. Read More
If you run a business that has a physical location, you need to focus on local SEO. Local SEO will ensure that your business ranks for local searches and for the local results that Google provides to users. There are many tips that you need to know about with local SEO.
When you look at local SEO tips, you will find that much of it deals with citations. While this is important, you also need to look at the content on your website. Content is vital to general SEO and should not be ignored with local SEO. The difference in your content for local SEO is that it should be more locally focused.
The best way to create locally focused content is to have a blog associated with your website. You can then write content about your business, town and niche. You can tell potential customers about the values of your community and how your business aligns with these values. You need to tell your audience why you started your business and how you service the location. Read More