Three Local SEO Tips

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3 Local SEO Tips For Better Local Search Results

3 LOCAL SEO tips

If you run a business that has a physical location, you need to focus on local SEO. Local SEO will ensure that your business ranks for local searches and for the local results that Google provides to users. There are many tips that you need to know about with local SEO.

Locally Focused Content

When you look at local SEO tips, you will find that much of it deals with citations. While this is important, you also need to look at the content on your website. Content is vital to general SEO and should not be ignored with local SEO. The difference in your content for local SEO is that it should be more locally focused.

The best way to create locally focused content is to have a blog associated with your website. You can then write content about your business, town and niche. You can tell potential customers about the values of your community and how your business aligns with these values. You need to tell your audience why you started your business and how you service the location.

Don’t Forget About Citations

While content is important, you should never forget about citations. Citations are vital to local SEO as they allow the search engines to validate your business and ensure that you are who you claim you are. Citations are found across the internet, but most business will focus on their website, local online directories and Google My Business.

Citation Explained

When you create your citations, you need to ensure that all of your information is consistent. Your physical address needs to be the same on your website as it is on your Google My Business account. You also need to ensure that all local directories have the correct address.

It is important that you not only focus on Google My Business and local online directories like Yelp. You should also look at map services and claim your location on the map. This is particularly important with Google because your business will appear on map searches which are something that more and more mobile users are doing.

Local Link Building

A lot of people assume that citations take the place of link building when it comes to local SEO. This is not true and you need to take the time to build links to your website. Local link building is recommended for businesses because they provide inbound links and will show that your business is part of the community.

There are a number of ways that you can build links locally. The first is to offer a link exchange for other local businesses in your niche. You need to ensure that they are not your direct competitors and you will need to be happy to have a link for their business on your website.

link Building

There are many tips that you need to know about when it comes to local SEO. You need to ensure that you have locally focused content and that your citations are consistent. Local link building will also need to be part of your SEO strategy.

Three Best Website Themes

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A Look At The 3 Best WordPress Themes

Three best WordPress Themes

When it comes to building a website, it is no secret that WordPress offers one of the best, if not the best content management systems. WordPress makes it extremely easy for a non-technical person to build a website, which means that you don’t have to rely on an expensive web developer to build your website for you. However, there are thousands of different themes available and choosing the right one can be quite challenging. After all, the theme of your website affects how it looks and runs which in turn, affects how visitors react to it.

First of all, you need to choose a theme that is fast and mobile responsive. A slow theme will negatively impact the load time of your site which can cause users to click the “back” button, leading to a loss in sales or leads. Also, slow websites are usually held back from ranking highly in Google and other search engines as it is a ranking factor.

Next, you need to make sure that your theme is suitable to your needs and is flexible. This means that your theme should match the type of website that you’re building. After all, you don’t want to use an educational theme that is meant universities for a website about entertainment.

Now, we will take a look at the top themes currently available. One of the best WordPress themes currently come from Thrive themes. This company offers some of the best conversion focused themes that are excellent for marketers. They are extremely fast, have tons of plugins, are feature rich, include landing pages and optin forms as well as various call to action buttons and coding. The designs are simple but high impact and have been proven to increase conversions. These themes are great to use if you have a product or are promoting affiliate products. Some specific themes include Pressive, Squared, Ignition, Focus Blog etc.

Thrive Theme

Next, another popular theme is Genesis by StudioPress. The Genesis framework is extremely powerful and can be used by both beginners and advanced web masters. It is an excellent theme for search engine optimization and will ensure that your website ranks highly in Google. The Genesis framework offers a lot of functionality such as custom header, background, menus etc. You can also easily add or remove columns and sidebars to ensure that your website looks exactly how you want it to. The theme customizer is live so that you can tweak colors, images, content and settings and see the effect in real time.

Studio Press Theme

Lastly, the final WordPress theme that we will look which is absolutely free is “Sydney”. This theme is fantastic for business owners, freelancers and makes social media integration extremely easy. It is extremely professional looking which will undoubtedly help improve your presence online and attract high quality customers.

Sydney Theme

In closing, we have just looked at three of the best WordPress themes on the market and why you should get them. Once you choose the right theme, everything else will fall into place.

Three Best Online Traffic Techniques To Use

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The 3 Best Online Traffic Techniques To Use

Solopreneur online traffic

Setting up a website can be a great achievement, but the feelings of success start to wane when you are not getting visitors. If you want to increase the number of visitors to your website, you need to know some online traffic techniques. There are some techniques that are better than others and you need to know what they are and how to use them.

Paid Online Advertising

One of the best ways to quickly get traffic to your website is through paid online advertising. There are a number of different platforms that you can use for this including the search engines and social media. When you use this traffic method, you will be paying the advertising platform for each person who clicks on your advert and is taken to your website.

Paid online advertising

When using paid advertising, you need to consider the pros and cons of each platform. Some platforms are better suited for certain businesses while others are better at increasing your conversions as well as your traffic. You also need to have a clear strategy because paid advertising can become expensive if you do not plan your campaigns correctly.

Getting Social

Social media is a part of our lives and it should be part of your business. A great way to increase the traffic to your website is to have a good social media presence. Social media can be used to promote the content on your website, offer promotions and get in touch with your potential users.

It is recommended that you have a proactive social media strategy. This means that you should not wait for potential customers to contact you, you need to actively find people who would be interested in your products and engage with them. You also need to ensure that you quickly respond to any communication on social media because research has shown that customers are more likely to recommend a business if they have effective communication on social media.

Pay Attention To SEO

SEO is one of the best online traffic techniques that you can use, but you need to be aware that the results could take months to materialize. SEO offers you organic traffic and helps you rank on the search engines. When looking at SEO, you need to pay attention to the different aspects as well as any changes to the search engine algorithms which could affect your website.

Paying attention to SEO video

There are 3 factors that make up general SEO that you need to know about. These are the on-page, off-page and technical aspects of SEO. Each of these aspects will have different techniques that you can use to achieve the best results, but you need to be wary of techniques that offer instant results as they could harm your website in the long-run.

There are many online traffic techniques that you can use and the results will vary depending on your niche. It is recommended that you look at paid advertising as well as your social media presence. You should also look at SEO and the organic traffic it can provide.